Lead marketing and communications for the insurance vertical, with a focus on growing brand through content and campaign management.

Led marketing strategy for all major product launches and sales support initiatives for the Retirement business.

Led thought leadership and content strategy to drive revenue through communication and engagement with retirement plan sponsors, consultants, and participants across all channels (i.e., digital, print, and in-person delivery).

Led the Retirement Plan Services (RPS) business’ strategic marketing function, which comprised three areas: thought leadership, value‐added marketing programs, and brand management.

Managed the editorial team within Retirement Plan Services Marketing.

Created marketing and thought leadership content targeted to both business and consumer audiences. Provided editorial support and oversight for Lincoln Retirement Power research series.

Created and executed value-added marketing campaigns to promote thought leadership, client education, sales ideas, and practice management advice—supporting all investment and retirement products.

Developed writing style and messaging strategy for marketing campaigns, generated creative and accurate copy to complement research and design elements, and managed project workflow for four junior copywriters.